Behind every successful product lies a deep understanding of users. Yet many brands miss opportunities because they design in silos without validating assumptions or testing real journeys. That’s where our UX research practice comes in. At Ungrammary, our user research and usability testing services are designed to uncover friction points, validate assumptions, and identify opportunities to create delightful user experiences.
Featured Clients
Digitally transforming India's largest fintech platform with design
Simplifying product discovery for modern parents.
Simplifying Finance & Farm Advisory for Bharat
Optimising healthcare journeys through behavioural insight.
What includes in UX Research?
UX AUDITS
We begin by evaluating the competitive landscape and auditing the client’s platform. Our UX audit systematically identifies gaps and opportunities in the website or application’s design and functionality. By assessing usability, effectiveness, and overall user satisfaction, we uncover actionable insights that enhance the experience and optimise the platform. This helps the client understand not just what isn’t working, but how it can be improved.
Competitor Analysis
By selecting three to five competitors, we validate their platforms and measure their strengths against the client’s. This process not only highlights what others are doing better but also uncovers opportunities where the client can stand out. The audits are holistic, covering usability, design, accessibility, and business goals.
User Interviews
We design and conduct interviews that serve both discovery and validation purposes. These conversations help us uncover user needs, motivations, and pain points while also testing assumptions about the product. Participant recruitment is managed with client support to ensure the right audience is reached. Afterwards, we document the findings into a comprehensive analysis report that outlines key insights and actionable recommendations.
Usability testing
We observe how real users interact with the product to identify challenges in completing key tasks. By combining qualitative insights (what users say and feel) with quantitative measures (time, success rates, error counts), we create a balanced understanding of the user journey. We complement qualitative research with data-driven insights using tools such as Google Analytics and Hotjar. These platforms reveal large-scale behavioural patterns like traffic flows, drop-off points, and engagement hotspots. This helps validate qualitative findings and guides evidence-based design decisions. This process ends with a detailed analysis report that highlights friction points and priorities fixes.
We recognise that every project is unique. Our research engagements are customised to client goals, timelines, and audiences. Whether it is a single method or a mix of multiple approaches, we ensure the right research instruments are used to provide meaningful and actionable outcomes.
Our Process
01
Define Research Objectives
Align research with business goals and product decisions.
02
Develop a Research Plan
Select the right methods: surveys, interviews, usability tests, ethnographic studies and map target groups and timelines.
03
Recruit Participants
Curate participants who best represent real users for meaningful insights.
04
Conduct Research
Run interviews, usability tests, or observational studies tailored to the project.
05
Analyze Data
Identify patterns, behaviours, and opportunities using qualitative and quantitative tools.
06
Report and Present Findings
Deliver actionable insights through structured reports and collaborative presentations.
07
Iterate and Follow-up
Refine, re-test, and expand research based on evolving priorities.
08
Implement Changes
Transform insights into product improvements that drive measurable impact.
Our Impact
Our work involved user research and usability testing to understand how users interacted with Adobe’s applications in a rapidly growing digital-first market. The challenge was to uncover why only a fraction of users converted to paid subscriptions and to identify usability and localisation improvements that could drive adoption.
We conducted competitor research and user interviews to understand what features would truly engage users and encourage daily app usage. The challenge was identifying the right solutions for Adani Capital’s truckers app that added meaningful value to their day-to-day workflow.
We conducted usability testing to evaluate the e-commerce platform. The challenge was simplifying navigation and product discovery for users, ensuring a smoother and more intuitive shopping experience for parents exploring products.
We performed competitor analysis and quantitative research to map user behaviour and identify critical drop-off points. The challenge was to extract actionable insights from large-scale usage data to strengthen retention and optimise the platform experience.
Ungrammary delivered a clear research outcome and created easy-to-understand designs, which they translated into the app. The team excelled at project management with on-time delivery and periodic updates through in-person and virtual meetings, emails, and messages. Their professionalism stood out.
Naved Hussain
CTO, Adani Capital
Ungrammary delivered great designs that met the client's expectations. Their designs left a great impression on third-party customers, leading to heightened brand exposure. The workflow was direct, as they had streamlined points of contact. They had effective project management processes in place.
Narrotam Verma
Marketing Manager, Nerolac Paints Ltd
Ungrammary has been our UX design partner for the past year. Always responsive, organized, and supportive, they proved to be an efficient design partner who delivered great solutions within a tight schedule. As UX/UI design experts, they have a keen problem-solving attitude and know, how to work with multiple stakeholders within the client organization. We are pleased with how they translated our requirements into high-quality and intuitive product workflows.
Raghu Mohapatra
Group COO, Goals101 | Ex-Global Head, SCB
Their adaptability and approachability were impressive combined with the pace of work and keeping up with timely deliveries. The workflow is effective. Our team connects with Ungrammary’s team on a regular basis and discusses progress and feedback. Our project went smoothly and we are happy with the final output.
Gunnar Skoog
COO, NEXXO
We felt comfortable working with the Ungrammary team as if they were our extended in-house team. We worked like one team to achieve a common goal. The turnaround time is good, and the fact that they are open to feedback and also come back with suggestions for best UX practices.
Rahul Nanwani
CEO, Imagekit.io
Ungrammary efficiently mapped out a priority list for our company's UX UI upgrades. Despite initial planning being online due to Covid, their communication via emails, PowerPoints, and Excel sheets was seamless. They made sure to understand the problems before offering solutions.
Pallavi Utagi
Founder and Ceo
Why us?
We bring a research approach that balances qualitative depth with quantitative scale, adapting methods to align with client goals and timelines. With experience across both global and local brands, we ensure insights directly inform design decisions and drive measurable impact. Our work follows a structured framework that ensures clarity and direction at every stage.
