UX UI DESIGN FOR SAAS
SAAS enterprise is what we excel in
To ensure a perfect solution and a smooth experience for your product, your creation deserves the skilled craftmanship of Ungrammary, a top-tier UX/UI design agency. Let us elevate your product with the excellence and innovation it warrants.
RedCap Cloud
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At Ungrammary, we combine creativity and functionality to create engaging and effective digital experiences. From idea to completion, our team methodically builds user interfaces that engage with your target audience, providing easy navigation and natural interactions. We bring your digital vision to life with a keen eye for detail and a focus on user-centric design principles, creating products that have a lasting impact.
Understanding your audience is critical, and at Ungrammary, we specialise in revealing insights through extensive UX research. By investigating user behaviours and preferences, we uncover opportunities to improve the user experience and promote company development. Our research-driven strategy provides you with relevant data, which guides strategic decisions and ensures that your digital solutions resonate with your audience.
We provide pixel-perfect front-end engineering solutions. Our professional engineers combine technical knowledge with artistic flare to create responsive, high-performance interfaces that adapt easily to different devices and platforms. We work on technology such as React Native/ React, Angular, Bootstrap or Material to bring your designs to life and provide an excellent user experience.
Ungrammary's engaging visual style and dynamic motion graphics can help you stand out online. Our expert designers combine creativity and ingenuity to produce spectacular images and videos that clearly and impactfully communicate your brand's message. We raise your online presence and engage your audience to a whole new level, whether we're creating eye-catching animations or developing visually appealing site elements.
We create websites that strike the perfect balance between timeless appeal and contemporary trends. Our designs reflect your brand’s essence while ensuring usability, aesthetics, and functionality. From seamless navigation to responsive layouts, we deliver digital experiences that captivate users and adapt effortlessly to evolving trends.
Our Core Offerings
Award-Winning designs: With excellence in usability; driving millions in revenue for our banking & fintech clients
Selected clients in SAAS
We have catered to organizations of all sizes, from series A funded startups to Global MNCs . We are known for our innovation and quality of design.
25+
Work Snapshot
Our Work in Cloud Software, Enterprise Solutions, CRM, and Business Analytics
Adobe Inc
User experience design & usability research to promote the paid subscription of Adobe in the Indian market.
Kotak Mahindra Bank
Product thinking and UX UI design for more than 15 digital products & platforms of the bank from consumer facing to corporate banking.
Goals101
UX UI Design for a Fintech & Martech product suite of 6 digital products. Data visualization, dashboard, and campaign management platform designed for banks and brands.
BestWe
UX UI design for an AI-powered social fitness organization and team management product suite.
Imagekit.io
UX UI design for the pre-login and post-login experience for a Digital Asset Management that offers real-time media processing APIs and AI-based media editing capabilities.
Accumatic
UX UI Design for a SaaS/Enterprise product that lets automakers automate all their factory reports and post directly to DMS.
Apparel Group
UX UI design of the e-commerce app and web components of UAE's most prominent fashion brand.
REDCap Cloud
UX UI design to simplify clinical research and drug trial management with the easy-to-use SaaS platform that allows pharma giants to manage their scientific data and studies.
VMware
Created UI animations from the still screen of VMware's intranet portal and packaged them into a video content of 90 mins.
Spry
User Experience design for a Physiotherapy platform that digitally maps the user's skeleton and provides real-time feedback about the degree of correctness while exercising.
Aarna Networks
UX UI design for multiple platforms for Aarna Networks, a platform that solves enterprise edge and private 5G management complexity through zero-touch edge infrastructure.
Abarray
UX UI design to create a tailored Electronic Health Record (EHR) system and Customer Management System(CMS) that simplifies client management and therapy tracking.
Why do SAAS & Enterprises trust us
Efficient Design
We understand the cost of APIs that goes into adding unnecessary clicks and actions. We understand the developer's limitation of not fetching data in real-time. So we design system in a manner that helps us buy time.
Design Legacy
We’ve collaborated with large corporations and startups to build SaaS and enterprise software from scratch or revamp existing applications, designing 30+ enterprise apps and product suites.
Intuitive Design
We know the ops burden of training on non-intuitive platforms. For 200 employees, a 3-day (24-hour) training equals 4,800 hours—or 600 individual workdays.
Smart Structuring
Building a SaaS platform requires understanding backend systems and access structures. We’ve built SaaS platforms with six persona levels, ensuring seamless access management and information masking tailored to each role.
Unanimous Recommendation
TESTIMONIALS
Every customer advocates for us, with half our business fueled by word-of-mouth endorsements
Ungrammary has been our UX design partner for the past year. Always responsive, organized, and supportive, they proved to be an efficient design partner who delivered great solutions within a tight schedule. As UX/UI design experts, they have a keen problem-solving attitude and know, how to work with multiple stakeholders within the client organization. We are pleased with how they translated our requirements into high-quality and intuitive product workflows.
Raghu Mohapatra
Group COO, Goals101 | Ex-Global Head, SCB
Their adaptability and approachability were impressive combined with the pace of work and keeping up with timely deliveries. The workflow is effective. Our team connects with Ungrammary’s team on a regular basis and discusses progress and feedback. Our project went smoothly and we are happy with the final output.
Gunnar Skoog
COO, NEXXO
Ungrammary delivered a clear research outcome and created easy-to-understand designs, which they translated into the app. The team excelled at project management with on-time delivery and periodic updates through in-person and virtual meetings, emails, and messages. Their professionalism stood out.
Naved Hussain
CTO, Adani Capital
We felt comfortable working with the Ungrammary team as if they were our extended in-house team. We worked like one team to achieve a common goal. The turnaround time is good, and the fact that they are open to feedback and also come back with suggestions for best UX practices.
Rahul Nanwani
CEO, Imagekit.io
Ungrammary delivered great designs that met the client's expectations. Their designs left a great impression on third-party customers, leading to heightened brand exposure. The workflow was direct, as they had streamlined points of contact. They had effective project management processes in place.
Narrotam Verma
Marketing Manager, Nerolac Paints Ltd
Invite you to work
with us
"Our team doesn’t just meet expectations—we exceed them. We go beyond solutions to craft extraordinary experiences for your users. Excited to collaborate with you!"
Swati Verma
Co-Founder
Frequently asked questions
Ungrammary is considered a top-rated UX/UI design agency for SaaS products due to a unique blend of award-winning design, deep industry expertise, collaborative processes, and a focus on scalability and user-centric strategies. Here are the standout factors that set Ungrammary apart:
1. Proven Track Record & Recognition
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Global accolades: Ungrammary has consistently won prestigious awards such as the iF Design Award 2024, Muse Creative Award, International Design Award (IDA), and DNA Paris Design Award, solidifying its reputation for excellence and creativity in digital product design.
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Top industry rankings: The agency has been ranked among the top UX/UI design agencies in India and globally recognized on platforms like Clutch and Manifest for its consistently outstanding work in SaaS and enterprise applications.
2. SaaS Product Design Expertise
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Specialized in SaaS & enterprise: Ungrammary excels in designing tailored UX/UI for SaaS, enterprise, fintech, and B2B platforms balancing the complex demands of multi-user workflows, intricate roles, and frequent scalability needs.
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Design consistency: The agency builds scalable ecosystems that ensure smooth integration and a cohesive experience across multiple products, platforms, and user journeys, a critical need for SaaS companies.
3. User-Centered and Research-Driven Approach
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Actionable UX research: Every project begins with in-depth user research, behavioral analytics, usability testing, and design workshops to genuinely understand user needs and pain points. This guarantees practical, actionable insights that shape decisions and improve user adoption.
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Collaboration: Ungrammary is known for its transparent processes and collaborative exercises with client teams, helping align business goals with user experience at all product stages.
4. Broad Experience & Prestigious Clientele
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Diverse projects: Their portfolio covers over 100 major products across SaaS, fintech, consumer, and tech sectors, serving both fast-scaling startups and industry giants such as Adobe, VMware, Kotak Mahindra Bank, and Adani.
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Startups to enterprises: The flexible and efficient workflow is specifically adapted to meet the needs of both early-stage startups (helping secure funding) and complex corporate structures (ensuring smooth digital transformation)
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Ungrammary’s approach to product design for complex SaaS platforms stands out due to its deeply strategic, research-driven, and scalable methodology tailored to address the unique challenges of multi-user environments, dense feature sets, and continuous growth in SaaS products. Here’s how their process is distinct:
1. Specialized User Research & Journey Mapping
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Advanced user studies: Ungrammary conducts targeted research with diverse user roles (e.g., admins, end-users, managers) to identify each group’s distinct goals and workflows.
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Behavioural analytics: They leverage analytics and interviews to surface pain points in real user journeys informing critical design decisions for platforms with layered permissions, integrations, and multi-step processes.
2. Modular & Scalable Design Systems
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Component-based libraries: Our designers create modular systems designing UI components that can be reused and easily scaled, ensuring design consistency as the SaaS product evolves and adds new features or modules.
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Flexible frameworks: Their systems are built with adaptability, so as business needs change, it’s easier to introduce new flows without breaking the core experience.
3. Complex Information Architecture (IA)
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Hierarchical structuring: For complicated SaaS platforms with many modules or granular dashboards, Ungrammary puts special focus on robust IA using clear hierarchies, progressive disclosure, and guided navigation to reduce user overwhelm and speed up onboarding.
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Visibility & accessibility: Features like customizable dashboards and role-specific landing pages are common, delivering quick access to critical insights for different user groups.
4. Workflow-Driven Prototyping & Testing
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Prototype at scale: Their prototypes don’t just show screens but simulate entire workflows, transitions, and edge cases, which is essential for enterprise-grade SaaS tasks like multi-user collaboration, approvals, or reporting.
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Iterative validation: Ungrammary runs iterative usability tests with real users for each workflow, refining details that impact productivity and task completion rates.
5. Technical Collaboration
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Design-engineering sync: Their teams work closely with client engineering to ensure that UX solutions are feasible, stable, and don’t add unnecessary technical debt especially important for SaaS APIs, integrations, and performance-heavy dashboards.
6. Transparent & Adaptive Process
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Stakeholder workshops: They actively co-create with product owners and stakeholders, aligning the product vision with user needs at every phase.
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Agile integration: The design process is modular, which allows them to adapt to agile sprint cycles commonly used in SaaS development.
7. Future-Proofing for Growth
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Built-in scalability: Their system anticipates future SaaS requirements (like white-labeling, localization, or advanced permission settings), minimizing rework as clients grow.
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Ungrammary has extensive experience designing for a wide range of SaaS verticals, working with B2B, B2C, and internal enterprise tools.
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B2B SaaS: Ungrammary has designed platforms for corporate banking, fintech, data analytics, martech, and enterprise productivity, partnering with companies like Kotak Mahindra Bank, Goals101 (data and campaign management for banks/brands), and Adani Capital (lending, credit, financial services). These projects often involve complex workflows, multi-role user environments, and require robust, scalable design systems—hallmarks of B2B SaaS.
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B2C SaaS: Their portfolio includes consumer-facing products such as subscription management, consumer app interfaces, and digital experiences for global brands like Fossil Group and projects targeting Gen Z shopping and lifestyle in the GCC region. They have also contributed to onboarding flows, self-service modules, and enhanced usability for mass-market platforms.
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Internal Enterprise Tools: Ungrammary has served large enterprises (Adobe, VMware, Nerolac Paints) by creating internal platforms for organizational productivity, learning, and operational dashboards—often in the context of digital transformation or modernizing traditional processes. These tools are designed to support employee workflows, administrative tasks, and cross-functional team collaboration.
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Yes, we can streamline user flows for SaaS platforms with multiple user roles and permissions by following a structured, research-driven approach that addresses the unique needs and complexity of multi-role products. Here are key best practices to implement:
1. Deeply Understand Users and Context
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Begin by conducting detailed user research for each role (e.g., admins, managers, end-users), including analytics, interviews, and testing, to identify their specific goals, pain points, and workflows.
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Create personas for each role, clarifying what each user type wants to accomplish and how permissions affect their experience.
2. Map Distinct User Journeys Per Role
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Map out the user journey for each major persona, noting steps, touchpoints, obstacles, and responsibilities associated with their permissions.
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For shared flows (like sign-up), keep them simple; for role-specific flows (such as onboarding or feature access), ensure the journey addresses those contexts directly.
3. Minimize Friction and Complexity
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Simplify navigation and limit the number of steps needed for core tasks; group features logically according to user roles, and avoid overloading any single interface with features irrelevant to a user’s permissions.
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For tasks requiring higher permissions (e.g., admin functions), use clear, gated flows with prompts, guidance, and warnings to prevent confusion or accidental access.
4. Modular, Scalable Information Architecture
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Use modular, role-based components and progressive disclosure—showing users only what’s relevant to reduce cognitive load.
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Leverage dashboards and landing pages tailored to different roles to surface most-used features and data quickly.
5. Analyze, Test, and Optimize Continuously
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Use analytics and session recordings to pinpoint drop-off or friction points—then iterate on those flows with targeted design changes.
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Gather feedback from real users in each role, and implement A/B testing to refine flows for engagement and efficiency.
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Ungrammary has substantial experience with API-heavy and technically complex SaaS products, demonstrated by their work for enterprise clients, fintech companies, and platforms with demanding data and integration needs.
Enterprise & Fintech SaaS: We have delivered UX/UI and front-end solutions for large-scale platforms such as Kotak Mahindra Bank (over 15 digital products, including corporate banking and consumer apps), Goals101 (fintech and martech data platforms involving campaign management and deep data visualization), and Adani Capital (digitally transforming credit platforms and workflows). These types of products typically require extensive API integrations, complex data flows, secure permission models, and scalable architectures.
Technical Depth: Ungrammary’s team includes front-end engineers skilled in React, Angular, and other modern web technologies—enabling development of responsive interfaces that connect to back-end APIs and third-party services. Our case studies mention robust solutions for multi-role dashboards, high-performance user journeys, and seamless workflow automation, all hallmarks of technically sophisticated SaaS products.
Data-Intensive Platforms: Our portfolio also features solutions around data visualization, reporting, and workflow automation—areas often requiring advanced API orchestration and real-time data handling (e.g., dashboards for banks, campaign analytics for martech, and clinical workflow platforms).
Process & Research: Our design process emphasizes collaborative prototyping, integration with engineering, and usability testing—crucial for API-driven systems where both UX and technical execution must align.
Ungrammary’s process for redesigning legacy SaaS products without disrupting current users typically follows a careful, phased, and user-centric approach focused on minimizing friction and preserving continuity. Based on industry best practices and their deep expertise, here is a structured way we would approach this challenge:
Discovery & Understanding User Needs
Conduct thorough research on existing users and workflows across roles and permissions to identify pain points, habits, and critical features that must remain stable.
Analyze current user feedback, support tickets, analytics, and behavior data to understand usage patterns and areas causing confusion or inefficiency.
Set Clear Objectives & Scope
Define the goals of the redesign clearly (e.g., improving usability, modernizing UI, supporting growth) and prioritize changes to avoid unnecessary disruption.
Establish timelines, resources, and milestones with a focus on gradual, measurable improvements rather than radical overhaul.
Collaborative Ideation & User Involvement
Involve real users early through interviews, usability testing, and prototype feedback sessions to validate design concepts and ensure alignment with their needs.
Co-create with product owners and stakeholders, balancing innovation with backward compatibility.
Modular, Incremental Redesign
Use modular design systems and component-based UI to progressively update parts of the interface without breaking overall workflows.
Prioritize quick wins and critical workflows, releasing updates incrementally.
Prototyping & Iterative Testing
Develop interactive prototypes simulating real workflows and scenarios for users to test, reducing risk prior to actual development.
Perform iterative usability testing and gather feedback continuously.
Seamless Technical Collaboration
Work closely with engineering teams to ensure that new designs integrate smoothly with the legacy system architecture, APIs, and data models.
Maintain backward compatibility and ensure the platform remains stable during the transition.
Phased Rollout & Communication
Deploy redesigned features gradually (e.g., beta releases, limited user groups) to monitor performance and user adoption.
Communicate transparently with users about upcoming changes, provide in-app guidance, and offer channels for feedback and support.
Continuous Monitoring & Optimization
Use analytics, session recordings, and user feedback to identify any issues or friction post-launch.
Quickly iterate to fix problems and enhance features based on real-world usage.
Ungrammary ensures that design decisions align with SaaS growth metrics like retention and activation through a strategic, research-driven UX design roadmap that unifies business objectives with user needs.
UX Design Roadmap Alignment
Ungrammary emphasizes building a clear, actionable UX design roadmap that aligns design, development, and business teams toward unified goals. This roadmap prioritizes the user experience while directly linking design efforts to key SaaS metrics such as user retention and activation. By maintaining this alignment, design decisions are made with a focus on driving user satisfaction and measurable business success.User-Centric Research & Data-Driven Insights
We deeply understand user behaviors and pain points through surveys, usability testing, and behavioral analytics. This ensures that design changes enhance meaningful user engagement and activation steps, improving retention by addressing actual user needs and removing friction in user flows.Cross-Functional Collaboration and Continuous Validation
Ungrammary promotes close collaboration between design, product, and engineering teams to ensure design implementations support performance indicators. We use iterative prototyping and testing with real users to validate that design changes positively impact essential SaaS metrics like activation rate and user retention.Progressive Onboarding & Micro-Feedback
From our fintech and enterprise experience, Ungrammary incorporates progressive onboarding flows, micro-feedback (such as confirmations and inline validations), and contextual help that build user confidence and reduce churn, directly contributing to improved activation and ongoing engagement.
Dashboard & Metrics Visualization
When designing dashboards or analytics views within SaaS products, Ungrammary focuses on creating clear, insightful displays of key metrics, enabling users and stakeholders to monitor retention and activation rates effectively. This transparency supports data-driven decision-making.Yes, Ungrammary’s team can effectively work with your internal product and engineering teams in agile sprints. Their UX/UI design methodology is adaptive and tailored to each project, integrating well with agile frameworks that involve iterative and incremental development, typically in 2-3 week sprint cycles. They emphasize:
Collaborative ideation workshops and alignment with stakeholders for shared vision and priorities.
Close cross-functional collaboration between design and engineering to ensure UX solutions are feasible and integrate smoothly with ongoing development.
Modular, component-based design systems that support iterative updates without disrupting existing workflows.
Transparent processes and design sprints that fit within agile product development cycles.
Continuous user research, prototyping, and testing aligned with sprint planning and delivery.
This approach ensures Ungrammary’s design activities are synchronized with agile sprint cycles, enabling seamless integration with your internal teams and iterative product improvement.
Handling UX for feature-rich dashboards or analytics-heavy SaaS platforms requires a strategic approach that balances data density with clarity, powerful visualization with user simplicity, and flexibility with consistency. Here’s how top agencies like Ungrammary ensure exceptional UX for such complex products:
1. Clarity & Hierarchy Over Data Overload
Emphasize presenting information clearly prioritizing key metrics and reducing overwhelming data "walls" with smart grouping, whitespace, and progressive disclosure.
Structure dashboards hierarchically, surfacing the most critical insights first and allowing drill-down for details as needed.
2. Customizable & Role-Based Experiences
Allow users to personalize dashboards by selecting, rearranging, or hiding widgets or modules relevant to their specific needs or roles.
Role-specific dashboards ensure admins, analysts, and end-users see only what's most relevant to them, improving engagement and reducing cognitive load.
3. Effective Data Visualization
Use charts, graphs, and other visual elements to transform complex data into digestible insights.
Choose appropriate visualization types for the data context, offer tooltips, filters, and interaction for deeper exploration, and provide contextual cues to interpret data accurately.
Ensure real-time data updates where relevant to maintain trust and utility.
4. Feedback & Usability
Provide instant visual feedback for user actions loading states, confirmations, or error messages so users know their input is registered.
Use UX analytics to monitor how features are used, where users struggle, and what can be improved. Regular usability testing, heatmaps, and user journey mapping are vital for ongoing optimization.
5. Consistent and Minimalist Design
Maintain consistency in visuals (colors, typography, iconography) across widgets and panels to lower the learning curve and strengthen your brand identity.
Adopt minimalistic design principles: reduce visual noise and limit each dashboard view to essential actions and information.
6. Responsive and Accessible UI
Design dashboards to be fully responsive usable and visually coherent on any device or screen size.
Prioritize accessibility: keyboard shortcuts, clear contrasts, language options, and screen reader compatibility make dashboards usable for all.
7. Continuous Personalization and Segmentation
Use UX analytics to segment user behavior, and enable dynamic, personalized content (widgets, reports, or onboarding experiences) as users interact more with the platform.
Provide feedback collection mechanisms so users can suggest improvements and report friction points.
UX Strategies in Practice
Progressive onboarding: Guides users through advanced features only as needed, reducing initial complexity and aiding deeper adoption.
Modular systems: Break down dashboards into flexible, reusable components so platforms can scale and features can be added without major redesigns.
Actionable analytics: Make it easy to export, share, or act on analyzed data closing the loop between insight and action.
Yes, Ungrammary supports SaaS design systems specifically crafted for scalable multi-product environments. They emphasize building modular, scalable design systems with reusable UI components and frameworks that maintain consistency and adaptability as products evolve and grow across multiple platforms. This approach helps ensure cohesive experiences and smooth integration when adding new features or launching additional SaaS products.
Their process includes:
Creating component-based libraries that can be reused and extended.
Building flexible frameworks that allow introducing new flows without disrupting the existing core experience.
Establishing scalable design systems that support product ecosystems cohesively as business needs expand.
Offering strong collaboration with engineering teams to integrate design systems seamlessly with front-end technologies like React and Angular.
A typical SaaS product design engagement with Ungrammary generally follows a structured, phased process that can vary based on the project's complexity and scope. While exact timelines depend on factors like product size, features, and research depth, the general stages include:
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Discovery and Research Phase: Gathering user insights, competitive analysis, and problem definition. This phase may take a few weeks depending on depth.
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Strategic Planning & Objective Setting: Defining design goals aligned to business metrics and user needs.
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Design and Prototyping Phase: Developing wireframes and interactive prototypes for user flows and UI. This also often spans several weeks.
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Development and Usability Testing Phase: Collaborating with engineering on implementation while running usability tests and iterations.
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Launch and Post-Launch Optimization: Monitoring user metrics like retention and activation to refine post-launch and improve adoption.
Based on industry UX project norms and Ungrammary’s detail-oriented approach, a typical end-to-end UX/UI design engagement for a SaaS product can take between 8 to 16 weeks or more. This includes research, iterative design, testing, and working alongside engineering, often aligned with agile sprint cycles (2-3 weeks each) for modular and incremental delivery.
Ungrammary emphasizes iterative usability testing throughout, close collaboration with client teams, and phased rollout to minimize disruption, all of which can influence timelines.
They require a detailed Product Requirement Document (PRD) from clients upfront to assess scope and provide precise duration estimates tailored to the specific project. This structured process ensures a clear, actionable UX design roadmap that aligns with business objectives and user needs while allowing flexible delivery within typical SaaS project durations.
In summary, while timelines vary, most SaaS UX/UI design projects with Ungrammary fall within approximately 2 to 4 months, adaptable depending on complexity and ongoing iteration needs.
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Ungrammary conducts thorough, research-driven user research before designing a SaaS product, emphasizing a deep understanding of users' needs, behaviors, and pain points to inform effective UX design. Their research process typically includes:
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Discovery and Research Phase
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We gather insights using multiple techniques such as surveys, user interviews, competitive analysis, and usability testing.
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This helps them identify user goals, frustrations, and workflows, ensuring the product design addresses real user needs.
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For example, we might uncover how users struggle with complex workflows or specific feature sets relevant to the SaaS product context.
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User Role and Persona Analysis
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Research includes studying different user roles within the SaaS platform (e.g., admins, managers, end-users), mapping distinct user journeys to tailor the design accordingly[previous conversation].
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This role-based understanding helps in designing modular, scalable systems that suit various workflows and permission levels.
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Behavioral Analytics and Usability Testing
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We combine qualitative methods with behavioral analytics to pinpoint pain points and validate design hypotheses.
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Iterative usability testing with real users ensures the proposed designs work well in practice and improve key SaaS metrics like retention and activation[previous conversation].
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Collaboration with Stakeholders and Product Teams
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Ungrammary involves product owners, engineering, and stakeholders early for co-creation workshops and alignment of business goals with user needs, which is critical in SaaS product design[previous conversation].
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Prototyping and Iterative Validation
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Research feeds into creating interactive prototypes simulating real workflows, which are tested and refined through multiple iterations before development.
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Ongoing Feedback and Post-Launch Analysis
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Post-launch user feedback and analytics are continuously monitored to identify friction points and opportunities for further improvement.
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Absolutely, improving user onboarding and reducing churn in your existing SaaS platform involves deploying a strategic, research-driven, and iterative design approach. Here are the key actionable steps and recommendations, based on best practices outlined in your previous conversation and proven effective by agencies like Ungrammary:
Strategies to Improve User Onboarding
Research-Driven Personas and Journeys
Develop detailed personas and map specific onboarding flows for each user role or segment. Tailor the experience for admins, end-users, or managers so that everyone sees only what’s relevant to them.
Progressive Onboarding
Use step-by-step, interactive onboarding rather than overwhelming users with information all at once. Guide users through critical actions (like connecting integrations, inviting team members, or completing a setup) with tooltips, checklists, and contextual walkthroughs.
Early Value Discovery
Help users reach the "aha" moment quickly by surfacing your platform’s core value within the first session. Personalize onboarding to showcase features and benefits that address users’ initial goals or pain points.
Micro-Feedback and Inline Validation
Capture feedback during onboarding using micro-surveys or quick thumbs-up/down prompts. Offer real-time validation and nudges (e.g., progress bars, completion rewards) to make onboarding feel like an achievement.
Contextual Help and Education
Provide access to help resources (videos, FAQs, live chat) directly within onboarding steps. Enable users to explore advanced features only when they’re ready, rather than presenting everything up front.
Tactics to Reduce User Churn
Behavioral Analytics & Feedback Loops
Track user interactions throughout onboarding and subsequent usage. Identify drop-off points and friction areas using analytics tools and session recordings, then perform focused interviews to dig deeper.
Iterative Usability Testing
Continuously test onboarding flows and new features with real users. Use insights to refine, simplify, or personalize steps—eliminating unnecessary complexity and addressing points of confusion.
Role-Based Dashboards and Quick Wins
After onboarding, direct users to dashboards tailored to their needs or responsibilities. Surface key actions or incomplete tasks as reminders and show clear value via metrics, reports, or insights relevant to their success.
Proactive Communication
Use automated reminders, educational emails, and in-app notifications to guide users back if they disengage. Highlight new features or share tips to increase perceived value and usefulness.
Continuous Support and Rapid Iteration
Offer channels for users to ask questions, report issues, or suggest improvements. Respond quickly, showing that their feedback leads to real product updates or enhancements.
Yes, Ungrammary offers comprehensive UX/UI support post-handoff, during implementation, and testing phases to ensure a smooth transition from design to development and a high-quality user experience in the final product. Their support typically includes:
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Close collaboration with engineering teams throughout implementation to clarify design intent, address technical feasibility, and troubleshoot any issues that arise.
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Iterative design adjustments based on developer feedback or technical constraints, maintaining visual and functional fidelity.
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Ongoing usability testing and validation during development, including reviewing prototypes, participating in user testing sessions, and refining interactions to boost usability and performance.
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Providing detailed design documentation and assets (like design systems, component libraries, interaction specs) to streamline engineering handoff and maintain consistency.
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Post-launch monitoring and optimization, analyzing user feedback and behavioral data to recommend UI/UX enhancements, fix usability gaps, and support continuous improvement.
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Ungrammary is unquestionably the right design partner for your SaaS product because we uniquely combine deep domain expertise, a structured and research-driven design methodology, and seamless collaboration capabilities tailored specifically for the SaaS ecosystem.
1. Extensive, Relevant Experience Across SaaS Verticals
Ungrammary’s portfolio spans B2B, B2C, and internal enterprise SaaS platforms, including highly demanding sectors like fintech, corporate banking, marketing technology, and subscription-based consumer services. Our work with marquee clients such as Kotak Mahindra Bank, Adani Capital, Adobe, and VMware underscores their ability to handle complex SaaS demands.
2. Expertise in Complex Multi-Role Systems and API-Intensive Products
Ungrammary excels in designing clear, scalable interfaces for these complexities, incorporating role-based user journeys, modular design systems, and tight integration with engineering teams to ensure technical feasibility without compromising UX quality. Our design process factors in real-world user workflows and edge cases, essential for products with administrative dashboards, collaborative workflows, or multi-tenant architectures.
3. Research-Driven, User-Centered Design Philosophy
Our collaborative workshops with product and stakeholder teams foster alignment around both user goals and business KPIs, guaranteeing that UX improvements directly correlate with measurable SaaS growth metrics like activation and retention.
4. Seamless Agile Collaboration with Product and Engineering Teams
Our processes integrate naturally into agile development environments, supporting sprint-based workflows and continuous delivery. Design iterations, prototyping, and validation happen in sync with engineering, enabling quick course corrections and reducing risk of misalignment.
5. Scalable, Modular Design Systems for Future Growth
Ungrammary builds flexible, component-based design systems that scale across multiple products or platform iterations. Our systems allow easy addition of new features, localization, white-labeling, or permission tiers without disrupting existing user experiences. This future-proofing is critical for SaaS companies anticipating rapid growth, changing market needs, or expansion into new verticals.
6. Comprehensive Post-Handoff and Continuous Support
Our commitment extends beyond just delivering static designs; we remain actively involved during implementation, testing, and post-launch optimization.
7. Focus on Business Impact through UX Metrics
Our onboarding designs, user flows, and feature prioritizations consistently aim to unlock higher user satisfaction, engagement, and lifetime value, making design a strategic asset rather than a checkbox.
8. Recognized Excellence and Client Satisfaction
Our pedigree is proven by multiple international awards (iF Design Award, Muse Creative Award) and top-tier client references, highlighting not only creative excellence but also reliability, professionalism, and responsiveness.