CASE STUDY
Revolutionizing Media: Optimized UX/UI for AI-Driven Media Processing and Asset Management
Imagekit
ImageKit offers real-time media processing APIs and an AI-powered Digital Asset Management platform, empowering tech, marketing, and creative teams to scale effortlessly. Trusted by leading global brands, ImageKit transforms how media is managed and delivered in today's digital age. ImageKit is revolutionizing media workflows with cutting-edge innovation and reliability.
ImageKit
Industries
B2C & B2B SaaS Enterprise
Services we offered
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UX Ui design of web platform
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Website design
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Marketing collaterals
Challenges
The project required a comprehensive strategy to improve Imagekit’s platform UX/UI. Several areas where current functionalities were falling short and needed optimization to improve user interaction and efficiency. Alongside designing new features to meet evolving user needs, the challenge also involved creating scalable solutions that minimized development efforts and accounted for edge cases, ensuring the platform's long-term growth and stability.
Crafting Solutions that Work
For Imagekit, we focused on refining key aspects of the user experience, both before and after login. Our goal was to enhance user engagement and streamline interactions across the platform’s core functionalities. Here’s how we helped Imagekit:
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We adopted a user-first approach to ensure seamless navigation and usability for everyone, from tech experts to those less familiar with technology.
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We meticulously curated the information architecture, wireframes, and UI screens across various modules, making the platform intuitive, scalable, and accessible.
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We designed and implemented new features to meet evolving user needs and boost overall engagement.
Innovate Faster, Smarter, and More Efficiently with
Generative AI.
Creating Seamless Experiences for the AI-Powered World
As the AI-powered world continues to evolve, it transforms the way we create and interact with technology. We designed intuitive generative AI module screens that allow users to effortlessly generate images by entering text prompts within Imagekit’s platform. Users can create custom visuals, access history of their generated images, upload images to the media library, and perform multiple actions—all with an intuitive and efficient workflow.
Optimized Search, Powered by AI
Find your assets easily with instant, relevant suggestions as you type. We designed the screens for this AI-powered search feature, enabling users to discover visually similar assets in the digital library using text queries or images. Additionally, users can combine various parameters like metadata, tags, and file attributes to quickly locate the files they need.
Functional and Easily Accessible Desktop DAM Application
We designed a desktop digital asset management (DAM) application for Imagekit that prioritizes functionality and user accessibility. This application allows users to navigate through their assets with ease, create new folders, and upload files or entire folders effortlessly. Users can also quickly copy file URLs, drag and drop files from various sources and download items as needed.
A Smooth Onboarding
Experience
A smooth onboarding workflow for Imagekit's web platform to help identify and understand different user types. These screens facilitate a tailored experience by guiding users through a series of questions, ensuring that they receive personalized recommendations and features that best suit their needs.
A Home Screen with Everything you need
We designed a comprehensive home screen that acts as a central access point for users on Imagekit's web platform. The home screen features a setup guide to help users get started quickly, usage stats that provide insights into their activity, and a section for resources to support their journey.
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Tracking Asset History Made Easy
We designed an asset history tracking feature that provides users with a comprehensive overview of activities such as new uploads, deletions, access control changes, and more. Users can easily filter events or explore in-depth change histories for each asset, facilitating efficient administration of their Digital Asset Management (DAM) system.
Upgrade Plan & Manage Subscription
A billing module that allows users to manage their subscription plans with ease. Through this feature, users can modify their plans as needed and stay on top of their billing by tracking payment details and invoices.
Stay in the Know with the Notification Center
We designed a notification center that ensures users stay on top of all relevant activities. Whether it’s new comments, mentions, or files being shared, users are notified instantly. Users can also filter notifications with the "Only show unread" option, making it easy to focus on what’s most important.
