CASE STUDY
Crafting Consistent and Immersive Digital Experiences for MoEngage.
MoEngage
MoEngage is a customer engagement platform that helps businesses analyze, segment, and engage their audience across multiple channels, including mobile, email, web, and social media. It uses AI-driven insights to deliver personalized experiences, optimize campaigns, and boost user retention and conversions.
Industries
B2B SaaS enterprise
Services we offered
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Concept design
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Website collaterals
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Marketing collaterals
Challenges
Maintaining brand cohesion across platforms while balancing creativity with strict guidelines was a key challenge. Ensuring adaptability without compromising quality, managing high-volume production under tight deadlines, and incorporating diverse stakeholder feedback required careful planning and flexibility.
Overcoming challenges with a streamlined and collaborative design process
To address challenges effectively, we developed a structured process and streamlined collaboration using ClickUp. This approach ensured clarity and alignment at every stage. The process included three key phases: concept design, design execution, and final refinement and handoff.
Attention-grabbing visuals for blogs
For MoEngage, we created compelling visuals that complemented blog content, enhancing reader engagement and ensuring key messages stood out. Each design was crafted to align with the blog’s tone while maintaining the brand’s visual identity. From custom illustrations to infographics, every element was optimized for clarity and aesthetic appeal, making blogs not just informative but also visually captivating.
Immersive case-studies & e-books that captivate readers
We curated immersive case studies and e-books that combined valuable insights with engaging visuals to hold readers' attention. Each design was meticulously crafted to ensure the content flowed naturally, making complex information accessible and enjoyable. The aim was to create an experience that not only informed but also captivated, reflecting the brand’s expertise in a visually compelling way.
Designing across multiple formats & languages to deliver a cohesive brand experience.
We designed a wide range of assets, including ad banners, language-specific creatives, and landing and campaign pages, ensuring a consistent brand experience across all touchpoints. Each design was tailored to its format and audience, maintaining the brand’s identity while accommodating different languages and cultural nuances. This approach enabled us to deliver a unified, impactful experience that resonated with diverse global audiences.
