CASE STUDY
Designing Digital Experiences for Brooks Running
Brooks Running
Brooks Running is a brand dedicated to high-performance footwear and gear designed to enhance every run, walk, and workout. Since 1914, they've focused on comfort, support, and innovation, using advanced technologies to improve athletic performance. With a strong commitment to sustainability and community engagement, Brooks empowers athletes to feel their best with every step.
Brooks Running
Industries
B2C, Ecommerce website
Services we offered
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User research
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UX UI design
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Emailers
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UI localization
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Challenges
Brooks Running faced challenges in maintaining a cohesive global brand identity while catering to diverse customer preferences across regions. Their existing design systems lacked flexibility for scaling campaigns effectively, leading to inconsistencies in visual assets and communication. Additionally, streamlining email marketing for an international audience required a more robust framework to ensure localized yet on-brand messaging. The need for high-quality, innovative designs on a monthly basis demanded a refined process to optimize creativity, efficiency, and adherence to brand guidelines.
The New Brand Expression
The new brand expression for Brooks Running emphasized a cohesive design system for global outreach. It ensured consistent messaging across assets while allowing localized flexibility. This refresh reinforced Brooks' leadership in the running industry, blending creativity with functionality to engage diverse audiences effectively.
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Design Guidelines
Brooks Running’s Design Guidelines ensured consistency across web and email platforms. Image rules emphasized high-quality visuals reflecting motion and energy. Patterns and graphic elements like icons were standardized for cohesive branding, balancing creativity with clarity in campaigns.
Emailers
Each month, we designed emailers for Brooks Running to spotlight products, events, and campaigns. These emailers featured engaging layouts, brand-aligned visuals, and clear calls to action. Additionally, we localized the UI for these emailers in regional languages, ensuring effective communication across diverse audiences.
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Brooks Running Campaign
Localization
Localization played a key role in ensuring Brooks Running’s emailers reached a diverse audience. We adapted the content and UI to regional languages, making the emails accessible and relevant to various markets. By tailoring visuals, text, and calls to action, we ensured that the brand message resonated with customers in different regions. This approach enhanced user experience and engagement, helping Brooks effectively communicate with a global customer base.
Landing Pages
We created a custom landing page for Brooks Running to boost engagement and conversions. With a clean, intuitive layout, the page highlights key products and promotions, ensuring a seamless user experience. Aligned with the brand’s fresh identity, it offers quick access to product details and calls to action, providing an engaging and responsive experience for all users.
