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UX UI Design for Banking & Finance Institutions
BFSIs are our best friends forever
At Ungrammary, we understand Banking, Financial Services, and Insurance inside out. No trial runs. No guesswork. Just a seamless design that speaks your language.
Adani Capital
AU Small Finance Bank
Qpay POS
Want to know how can we personalise our services for your business needs?
At Ungrammary, we combine creativity and functionality to create engaging and effective digital experiences. From idea to completion, our team methodically builds user interfaces that engage with your target audience, providing easy navigation and natural interactions. We bring your digital vision to life with a keen eye for detail and a focus on user-centric design principles, creating products that have a lasting impact.
Understanding your audience is critical, and at Ungrammary, we specialise in revealing insights through extensive UX research. By investigating user behaviours and preferences, we uncover opportunities to improve the user experience and promote company development. Our research-driven strategy provides you with relevant data, which guides strategic decisions and ensures that your digital solutions resonate with your audience.
We provide pixel-perfect front-end engineering solutions. Our professional engineers combine technical knowledge with artistic flare to create responsive, high-performance interfaces that adapt easily to different devices and platforms. We work on technology such as React Native/ React, Angular, Bootstrap or Material to bring your designs to life and provide an excellent user experience.
Ungrammary's engaging visual style and dynamic motion graphics can help you stand out online. Our expert designers combine creativity and ingenuity to produce spectacular images and videos that clearly and impactfully communicate your brand's message. We raise your online presence and engage your audience to a whole new level, whether we're creating eye-catching animations or developing visually appealing site elements.
We create websites that strike the perfect balance between timeless appeal and contemporary trends. Our designs reflect your brand’s essence while ensuring usability, aesthetics, and functionality. From seamless navigation to responsive layouts, we deliver digital experiences that captivate users and adapt effortlessly to evolving trends.
Our Core Offerings
Award-Winning UI/UX Design for BFSI: Usability-Driven Solutions That Deliver Real Business Impact
We have catered to organizations of all sizes — from Series A-funded startups to India's largest banking institutions and global financial organizations. We are known for our innovation and quality of design.
Trusted by Top Global and Indian BFSI Brands
Work Snapshot
Our Work in Payments, Insurance, Banking, Investments, and Financial Services
Buy Now Pay Later
A user-friendly UX UI design for short-term financing, offering functionalities like scan-and-pay, convert to EMI, and card management, seamlessly integrated with wallet payments for a hassle-free shopping experience.
Point Of Sale Devices
Award-Winning UX for Payment Terminals optimized for over 25,000 merchants across 10+ countries in the UAE and Southeast Asia, focusing on usability and seamless integration to ensure smooth transactions for diverse markets.
Asset Management Platform
A robust platform design that consolidates investments from over 700 brokers and financial institutions, featuring insightful dashboards, portfolio reports, and easy data imports for efficient asset management.
Loan & Insurance Management
Manage loans and insurance policies with ease, offering customers a seamless experience across multiple financial services.
Tab Banking
Innovative UX UI design offering a seamless and efficient banking experience with a new age-based solution to enhance the overall banking experience.
Corporate Banking Platform
UX UI design that offers corporate customers easy access to their accounts with integrated features like connected banking and maker-checker flow to simplify business banking.
Payroll Disbursement
We redesigned Qatar’s largest payroll product suite, improving user adoption and reducing operational overload on customer service, designed specifically for small and medium-sized enterprises.
Consumer Banking Platform
We have delivered scalable mobile and web experience design for retail banking users, offering a comprehensive platform with over 50 modules to ensure a smooth and personalized banking journey
Referral Platform
UX design that encourages customer referrals through a seamless platform that rewards users for bringing in new clients, driving growth.
Foreign Remittance Platform
Web and mobile adaptive UX UI design for a DIY platform catering to NRI customers, making onboarding and remittance processes faster, smoother, and more efficient.
Why do fintech and banks trust us
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Experience
25+ products in banking and finance.
We bring our product experience of building multiple financial products to you. We have designed more than 25 products for banks, financial institutions, and fast-moving fintech startups in the BFSI space.
Empathy
Designed for Tier I, Tier II, and Tier III audiences
We have expertise in designing products for Bharat and know how to establish trust in users with low financial literacy. We can help you design products for Tier I, Tier II and Tier III audiences; and for all age groups, i.e. 18 years young users to 60 years old.
Compliance
We understand the financial sector & regulations
One thing we understand well is if the legal and compliance team says no in the finance segment, it means No. You don't need to handhold us regarding legal compliances required to be taken care of in the UX UI design.
Adaptability
Process suitable for large and medium enterprises
We understand the industry beyond design. With hierarchical structures in large organizations requiring unanimous approvals to move things forward, we’ve developed processes that ensure on-time delivery, even in multi-layered setups.
Recognition
International design awards in fintech product
We have won 4 highly reputed international design awards in the UI UX design segment for the fintech products we designed.
Why do fintech and banks trust us
Proven Experience
With experience designing 25+ financial products, we bring expertise in building solutions for banks, financial institutions, and fast-moving fintech startups in the BFSI space.
Inclusive Design
We specialize in designing products for Bharat and building trust with users with low financial literacy. Our expertise covers Tier I, Tier II, and Tier III audiences, catering to all age groups from 18 to 60 years.
Legal Awareness
We have a strong understanding of the financial sector and its regulations, and if the legal and compliance team says no, it means no. You don’t need to guide us on legal compliance in UX/UI design.
Structured Approach
We understand the industry beyond design and have processes tailored for large and medium enterprises. Our approach ensures on-time delivery, even within hierarchical and multi-layered organizational structures.
Recognized Design
We have won 4 highly reputed international design awards in the UI UX design segment for the fintech products we designed.
Why do fintech and banks trust us
🏆 Proven BFSI Design Expertise
With 25+ successful financial product designs, we specialize in UX/UI for banks, NBFCs, insurance providers, and fintech startups. Our deep domain knowledge helps create intuitive, compliant, and scalable solutions tailored for the BFSI sector.
🌍 Inclusive Design for Bharat and Beyond
We specialize in designing products for Bharat and building trust with users with low financial literacy. Our expertise covers Tier I, Tier II, and Tier III audiences, catering to all age groups from 18 to 60 years.
⚖️ Regulatory & Legal UX Compliance
Our UX/UI design complies with RBI, SEBI, and IRDAI regulations by default. We understand BFSI legal frameworks, data privacy norms, and compliance constraints—so your legal and risk teams won’t have to start from scratch.
🧠 Structured Design Process for Enterprises
Our structured UX approach is built for enterprise-grade BFSI systems. With stakeholder mapping, agile sprints, and phased delivery, we ensure timely outcomes even in complex, layered financial organizations.
Recognized Design
We have received four prestigious international design awards in the UI/UX design segment for our work on fintech products.
Unanimous Recommendation
TESTIMONIALS
Every customer advocates for us, with half our business fueled by word-of-mouth endorsements
Ungrammary has been our UX design partner for the past year. Always responsive, organized, and supportive, they proved to be an efficient design partner who delivered great solutions within a tight schedule. As UX/UI design experts, they have a keen problem-solving attitude and know, how to work with multiple stakeholders within the client organization. We are pleased with how they translated our requirements into high-quality and intuitive product workflows.
Raghu Mohapatra
Group COO, Goals101 | Ex-Global Head, SCB
Their adaptability and approachability were impressive combined with the pace of work and keeping up with timely deliveries. The workflow is effective. Our team connects with Ungrammary’s team on a regular basis and discusses progress and feedback. Our project went smoothly and we are happy with the final output.
Gunnar Skoog
COO, NEXXO
Ungrammary delivered a clear research outcome and created easy-to-understand designs, which they translated into the app. The team excelled at project management with on-time delivery and periodic updates through in-person and virtual meetings, emails, and messages. Their professionalism stood out.
Naved Hussain
CTO, Adani Capital
We felt comfortable working with the Ungrammary team as if they were our extended in-house team. We worked like one team to achieve a common goal. The turnaround time is good, and the fact that they are open to feedback and also come back with suggestions for best UX practices.
Rahul Nanwani
CEO, Imagekit.io
Ungrammary delivered great designs that met the client's expectations. Their designs left a great impression on third-party customers, leading to heightened brand exposure. The workflow was direct, as they had streamlined points of contact. They had effective project management processes in place.
Narrotam Verma
Marketing Manager, Nerolac Paints Ltd
Invite you to work
with us
"Our team doesn’t just meet expectations—we exceed them. We go beyond solutions to craft extraordinary experiences for your users. Excited to collaborate with you!"
Swati Verma
Co-Founder
Frequently asked questions
Don’t take chances with fintech design. This isn’t lifestyle or commerce. People aren’t experimenting with their money. One broken flow or a confusing screen, and you lose trust. And in finance, trust is everything.
You need a UX agency that understands regulations, risk coverage, and user behavior down to the last detail. Fintech is unforgiving. You can’t go live with half-baked logic or shallow case coverage.
That’s why experience matters. At Ungrammary, we’re a seasoned UX agency that has worked with large banks and publicly listed financial institutions. These are environments where there’s zero margin for error. We know compliance. We know where users drop off. And we know how to turn complex financial journeys into clear, confident decisions.
If you're in fintech, don’t gamble. Work with a UX agency that has already delivered in this space because learning on the job is a risk your product can’t afford.
In the BFSI space, you need more than just a design agency. You need a team that understands the balance between regulatory constraints, complex systems, and the need for innovation. In India, Ungrammary is one of the most trusted names in fintech UX design. We bring the right mix of deep expertise and bold thinking.
Our fintech practice operates like a focused unit within the agency, dedicated solely to banking, insurance, lending, and investment platforms. We’ve partnered with fast-paced startups and traditional financial institutions alike, including AU Small Finance Bank, Kotak Mahindra Bank, Muthoot Finance, Adani Group, and JM Financial.
With experience serving over 35 financial clients, our work has been recognized with global honors such as the iF Design Award for a rural finance app and the International Design Award for an AI-powered banking product developed well before AI became a trend.
If you're looking for a fintech UX agency that offers both scale and substance, Ungrammary consistently ranks among the best in the business.
At the heart of every neobank are trust and inclusivity. These two principles should guide every UX decision.
Most neobanking platforms rely entirely on digital onboarding. That means you're asking users to share sensitive documents, sometimes within minutes of landing on the app. In such moments, the UX must build trust fast. Always tell users why you need each document, what will happen next, and how their data is protected. A sense of control and clarity makes all the difference.
At Ungrammary, we’ve designed seamless account-opening journeys for platforms like AU Small Finance Bank, where the entire process happens online. We’ve also crafted customer and NRI banking experiences for Kotak Mahindra Bank, where onboarding is fully digital and expectations for clarity, security, and ease are even higher.
Our approach reduces typing, auto-fills where possible, and applies positive UX techniques like goal gradients and subtle gamification to simplify the journey without ever crossing ethical lines.
We design for inclusivity by following accessibility guidelines over decorative trends. Neobanks often serve both a 60-year-old managing retirement savings and a 23-year-old opening their first salary account. Our job is to strike the right balance between clarity, persuasion, and compliance.
KYC is often seen as a necessary hurdle, but a specialized fintech UX agency knows how to turn it into a seamless, trust-building experience without compromising compliance.
At Ungrammary, we use behavioral design and gamification to make KYC feel less like paperwork and more like meaningful progress. For example, in Kotak’s NRI and customer onboarding flow, we applied the goal-gradient effect, showing users how far they’ve come and what’s next. This turns ambiguity into clarity.
In platforms like Adani Finance and a Pay Later app, we built flows that unlock the next stage only after completing the current one. This gives users a sense of structure and achievement without overwhelming them.
For UNCIA, an insurance platform requiring heavy documentation, we minimized typing, enabled auto-scanning, and added real-time validation. This transformed a tedious process into a guided and efficient one.
In products like JUMPP and an app by Finvasia, we integrated light gamification layers using reward dynamics, micro-achievements, and visual progress indicators to keep users engaged during KYC.
Our approach is rooted in trust, simplicity, and behavioral science. We follow patterns like self-monitoring, appropriate challenge, and progressive step-by-step flows to ensure users stay in control while compliance stays intact.
Absolutely. Onboarding is one of the most critical and challenging parts of any fintech product. Acquiring a customer is far harder than retaining one, and a well-designed onboarding journey can make or break adoption.
At Ungrammary, we’ve seen firsthand how UX interventions can dramatically improve onboarding efficiency and success rates. For self-serve onboarding flows, common in neo-banking and consumer finance apps, the biggest challenge is reducing form fatigue and helping users navigate complex, document-heavy journeys.
One small UX decision can have a massive impact. For one of our banking clients, we introduced a pre-onboarding checklist that showed users exactly which documents they’d need before they began. This simple change alone cut onboarding time from 45 minutes to under 10 minutes and tripled their completion rate.
In more complex platforms like asset or portfolio management apps, the challenge shifts from onboarding to migration. Here, users often need to transfer financial data from other platforms. We build assisted journeys, sometimes AI-guided, that help users pull in data securely and manage everything in one place. These journeys require empathy, clarity, and precision.
Whether it's a do-it-yourself journey or a guided one, we focus on reducing friction, anticipating user concerns, and designing for different user contexts. Onboarding isn’t just a flow. It’s the first impression of your brand.
Most people think users care most about low interest rates or a clean UI. But after conducting user research for a leading Indian fintech, we uncovered the real priority—speed and clarity from enquiry to disbursement.
Users don’t just apply on one platform. They evaluate two or three options and choose the one that aligns best with their urgency. And in that context, expectation alignment becomes the most powerful UX lever.
For loan and insurance apps, the ideal flow doesn’t just move fast. It sets the right expectations at every step. From document collection to bureau checks, validation, underwriting, and disbursement—each stage needs to feel predictable and transparent.
Take our work with Muthoot Finance, India’s largest gold loan provider. We didn’t just design a digital journey. We rethought how to pre-qualify and guide users before they even applied. The platform allows users to calculate their eligible loan amount using live gold rates or check their eligibility for refinancing existing gold loans. Since Muthoot also collects gold directly from the user’s home, our UX flow gave users the confidence and transparency they needed—without ever setting foot in a branch.
The UX win wasn’t just speed. It was smart guidance that aligned business logic with user intuition. That’s what separates a functioning product from a winning one.
Fintech UI isn’t just about looking good. It’s about creating clarity, building trust, and ensuring compliance. At Ungrammary, we approach fintech UI with a deeper responsibility. While lifestyle or commerce apps can afford to be playful, fintech apps carry real consequences. One misleading label or poor layout can cost the user their trust—or money.
We design for readability and ease of navigation. Fonts are legible, touch targets are precise, and language is stripped of jargon. Everything is optimized for transparency. Visual polish is important, but never at the expense of usability.
Another big difference is compliance. Fintech products are bound by regulatory frameworks, and we ensure that our UI patterns never cross ethical lines or create deceptive flows. Our designs are compliant with financial regulators, so our clients stay protected.
We also pay close attention to data visualisation, real-time insights, and priority alerts. Financial apps often deal with dense information, and it's our job to make it effortless for users to understand what matters most and act on it quickly.
Because compliance often means similar flows across apps, we use visual design to create differentiation. Whether it's through micro-interactions, progressive illustrations, or rewarding feedback, we find tasteful ways to make financial products feel human—without ever losing focus on security or clarity.
At Ungrammary, we've redesigned multiple fintech products across banking, lending, insurance, and wealth—each with a different goal, and each delivering measurable impact.
For one major retail bank, we overhauled their flagship app to accommodate new services like credit cards, multi-account handling, and digital bill payments. The goal was to scale the platform’s utility and appeal to millions of users. Post-launch, the bank doubled its active user base, and extended our engagement to roll out even more features based on the success.
In another case, we worked with an asset management platform looking to increase customer retention and pricing power. By reimagining their product experience, we helped the company deliver more value per user—enabling them to raise their pricing tier and secure VC funding, directly attributing growth to the UX redesign.
We’ve also designed a loan platform focused on Tier 2 and Tier 3 cities in India, where user trust and accessibility were key. Through thoughtful design for semi-urban users, the app successfully disbursed over $1 billion in loans, proving that UX can drive deep market penetration even in non-metro regions.
You can work with a generalist design agency—but in fintech, that often leads to costly delays, shallow UX decisions, and missed compliance nuances. A specialized fintech UX agency brings domain depth, reusable learnings, and a ready-to-apply mental model for user behavior, trust-building, and flow logic.
At Ungrammary, we don’t just understand fintech—we’ve built across its entire spectrum. Our portfolio spans:
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Loans: Gold loans, education loans, vehicle loans, home loans, personal loans, and loan against mutual funds, securities, and US stocks
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Banking: Consumer banking, corporate banking, NRI banking, payroll platforms, and disbursement tools
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Payments: Wallets, Buy Now Pay Later, utility bill payments, remittances, and payment card platforms
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Investments: Demat and trading accounts, robo-advisory, asset management, portfolio tracking, and will creation
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Insurance: Health, vehicle, and life insurance platforms with comparison flows and digital KYC
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Compliance & Infra: Bureau checks, document verification, escrow management, dashboarding, and big data analytics layers
We’ve already solved for onboarding, KYC, real-time data visualization, regulatory compliance, user drop-offs, and multi-device scalability—so your team doesn’t need to start from scratch.
In fintech, even your first release needs to be airtight. A generalist might save you upfront—but a specialized partner like Ungrammary can cut your time to market in half and help you avoid costly missteps. When money, trust, and regulation are involved, experience isn’t optional—it’s your safety net.
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The timeline depends on the scope and depth of the product, but at Ungrammary, we follow a well-defined structure based on the stage of the business.
For an MVP, the design phase typically takes 12 to 16 weeks. This includes UX strategy, flow design, wireframes, visual design, and delivery in Figma. If user research is required before design, it adds around 4 additional weeks, especially for exploratory studies or validating key user problems.
The ideal model:
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4 weeks of focused research
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12 to 16 weeks of UX/UI design
For full-scale fintech platforms, which often involve complex systems like loans, trading, insurance, or investment management, the timeline ranges from 6 to 12 months. These projects usually include:
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Product workshops
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Qualitative and quantitative research
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Journey mapping and architecture
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Scalable design systems
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Usability testing and iterations
In such cases, we typically work on a retainer model with a minimum six-month engagement, allowing close collaboration, ongoing iteration, and alignment with product development cycles.
The real differentiator? Our experience helps clients move faster. With Ungrammary, you're not starting from zero—we accelerate delivery by building on proven frameworks and domain knowledge.
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A successful fintech UX redesign impacts far more than just aesthetics—it moves real business metrics. At Ungrammary, we’ve consistently seen tangible improvements across multiple KPIs depending on the product’s goal.
Here are the most common KPIs that improve post-redesign:
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Drop-off reduction: In products with lengthy onboarding, we've reduced form abandonment by up to 60% by introducing clear expectation-setting, progressive disclosure, and auto-filled data flows.
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Time to activation: In journeys like loan applications or gold-backed financing, we've cut time from enquiry to disbursement by over 70%.
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Conversion rates: A neobank app we redesigned saw a 3X increase in onboarding completion by reorganizing its flow, simplifying document uploads, and applying the goal-gradient effect.
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Customer Lifetime Value (CLV): For investment platforms, improved onboarding, personalization, and data visualization helped increase product adoption and customer retention.
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Operational efficiency: Our redesigns often reduce dependency on manual support. With better flows, in-app guidance, and self-serve journeys, support tickets drop significantly.
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Trust and NPS: A well-designed, transparent UX builds trust—which in fintech directly leads to higher Net Promoter Scores and lower churn.
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One of the biggest mistakes we see in fintech UX is designing for the ideal state instead of day zero. Teams often assume users are fully onboarded and familiar with every feature, so they design dashboards and journeys for a mature user. But in reality, most users experience the product in phases, and their exposure to features unfolds gradually.
If you don’t design for that early journey—when data is missing, accounts are empty, or access is still pending—you risk losing the user before they even experience the value of the platform.
Another common mistake happens during a major app revamp. If you're overhauling the UI, it’s critical to maintain version continuity or offer a phased transition. Even if the new design is objectively better, forcing it overnight can lead to friction. Users feel disoriented, lose confidence, and adoption drops—no matter how good the design is.
At Ungrammary, we plan for these transitions with precision. We design phased user stories, support progressive onboarding, and ensure users aren’t blindsided by redesigns. This level of product sensitivity only comes from working extensively in fintech, where user trust and clarity matter more than novelty.
In fintech, trust isn’t earned through design flair—it’s earned through clarity, predictability, and control. At Ungrammary, we build trust through a system of transparent, ethical, and user-focused design practices:
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Step-by-step transparency: We expose backend progress like KYC verification, underwriting, or disbursement so users always know what’s happening.
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Consistent UI patterns: We designed 20+ products for Kotak Mahindra Bank across banking verticals, all with a unified and familiar look to reinforce brand trust.
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Micro-feedback where it matters: Upload confirmations, success states, and inline validations reduce anxiety and build confidence.
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Always-visible help: We place help options where users might need them most—during onboarding, payments, or identity verification.
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Progressive disclosure: We reveal features only when contextually relevant to avoid overwhelming users. For example, in Adani Capital’s app, we surfaced only the KYC type required (CKYC, VKYC, NIN) based on loan eligibility to keep the flow simple and efficient.
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Activity logs and audit trails: Users can track what they’ve submitted or completed, building accountability and control.
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In finance, trust is everything—and that applies to design partners too. Banks and lending platforms choose UX agencies that not only understand compliance and security, but also know how to drive product adoption, reduce drop-offs, and build long-term user trust.
Ungrammary is one of the most trusted UX agencies in the fintech space. We’ve been the design partner to Kotak Mahindra Bank—India’s fourth-largest public sector bank—for over four years, working across 20+ products in consumer, corporate, and NRI banking.
We’re also the preferred UX partner of AU Small Finance Bank and have worked with top institutions like Adani Capital, Muthoot Finance, Finvasia, and JM Financial. They have trusted us for design across core journeys like lending, onboarding, gold loans, insurance, and wealth platforms.
Our work also spans high-growth startups like Fisdom and Turtlemint. With over 35 fintech clients, we’ve designed across nearly every segment of the financial ecosystem.