Our collaborations span the GCC and beyond.
Sectors We Design For
We understand the pace of transformation across GCC industries. Our domain expertise ensures your product is grounded in user behaviour, technology, and local context.
Artificial Intelligence
We have built award-winning AI products back in 2018 when AI was not mainstream. From chatbots to personalized experiences to data visualization.
SaaS and Enterprise
We have worked with 50+ large-scale corporations to early-age startups to build their SaaS and enterprise software from scratch or rehaul the current applications
Consumer and Products
To engage today's savvy consumers, mere functionality won't cut it. With our prowess in consumer app design, we'll help you create captivating experience for your target audience
Banking and Finance
We have the track record of collaborating with 20+ esteemed Fintech and BFSI organizations, we have crafted over 25 exceptional products in this domain.
Health and Longevity
Bridging the gap between innovation and well-being, we craft solutions that empower healthcare ecosystems
Sustainability and impact
We engineer digital tools that enable sustainability leveraging tech to drive lasting environmental and social impact.
We craft interfaces that move seamlessly between Arabic and English, ensuring each feels equally natural, legible, and intuitive. Our goal is to create experiences that respect language, reflect culture, and remain universally clear.
Localised content & tone that align with regional communication styles
Cultural cues & colour symbolism thoughtfully integrated into the visual language
Bilingual typography systems optimised for legibility and balance
Celebrating partnerships across the Middle East
We continue to design experiences shaped by diverse user behaviours and cultural nuances.
UAE
Domains: E-Commerce
Projects: 6th street, Boutiquaat
Saudi Arabia
Domains: SAAS
Projects: Payzy
Qatar
Domains: BFSI
Projects: Nexxo, Q-Pay, POS terminal
Why we have been trusted by multiple UAE brands?
01
Cultural Insight
Deep understanding of user behavior and cultural patterns across the Gulf region
02
Bilingual Expertise
Expertise in creating bilingual Arabic–English digital experiences that feel native to both audiences
03
Global Standards with Local Relevance
Global design delivery standards rooted in regional relevance and insight
04
Proven Credibility
Transparent, outcome-driven process recognized by international design communities
Globally recognised and awarded
What People Say
Ungrammary has been our UX design partner for the past year. Always responsive, organized, and supportive, they proved to be an efficient design partner who delivered great solutions within a tight schedule. As UX/UI design experts, they have a keen problem-solving attitude and know, how to work with multiple stakeholders within the client organization. We are pleased with how they translated our requirements into high-quality and intuitive product workflows.
Raghu Mohapatra
Group COO, Goals101 | Ex-Global Head, SCB
We felt comfortable working with the Ungrammary team as if they were our extended in-house team. We worked like one team to achieve a common goal. The turnaround time is good, and the fact that they are open to feedback and also come back with suggestions for best UX practices.
Rahul Nanwani
CEO, Imagekit.io
Ungrammary efficiently mapped out a priority list for our company's UX UI upgrades. Despite initial planning being online due to Covid, their communication via emails, PowerPoints, and Excel sheets was seamless. They made sure to understand the problems before offering solutions.
Pallavi Utagi
Founder and Ceo
Ungrammary delivered a clear research outcome and created easy-to-understand designs, which they translated into the app. The team excelled at project management with on-time delivery and periodic updates through in-person and virtual meetings, emails, and messages. Their professionalism stood out.
Naved Hussain
CTO, Adani Capital
Ungrammary delivered great designs that met the client's expectations. Their designs left a great impression on third-party customers, leading to heightened brand exposure. The workflow was direct, as they had streamlined points of contact. They had effective project management processes in place.
Narrotam Verma
Marketing Manager, Nerolac Paints Ltd
Their adaptability and approachability were impressive combined with the pace of work and keeping up with timely deliveries. The workflow is effective. Our team connects with Ungrammary’s team on a regular basis and discusses progress and feedback. Our project went smoothly and we are happy with the final output.
Gunnar Skoog
COO, NEXXO
Frequently asked questions
Ungrammary’s core services in UX/UI design span research, strategy, design, and development for digital products. Our services include:
Ungrammary’s process emphasises actionable UX research and design workshops with GCC stakeholders to gather regional insights and validate ideas with real users. The team ensures accessibility through multilingual and inclusive design, regulatory alignment, and seamless digital experiences. An agile, phased delivery model with continuous usability testing and feedback integration supports flexibility across multiple GCC markets.
Ungrammary takes a localization-first approach, designing experiences that feel native to the region. The team thoughtfully adapts layouts, Arabic typography, and iconography while aligning tone, colour, and micro-interactions with local sensibilities. Every detail is shaped by cultural cues, ensuring the experience feels intuitive, respectful, and authentic for diverse GCC audiences.
Ungrammary collaborates with leading brands and high-growth innovators in the GCC, especially in sectors like retail, fintech, and technology. Key GCC collaborations include:
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Apparel Group: Ungrammary designed the UX/UI for 6thStreet, a prominent omnichannel fashion e-commerce platform, part of Apparel Group, one of Dubai’s and the GCC’s largest retail conglomerates.
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Fintech and Payment Platforms: The agency has worked on white-label payment card and POS terminal UX/UI projects adopted by major multinational financial players in the Middle East, reflecting a focus on both B2B fintech and retail-facing digital products.
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Retail and Gen Z Lifestyle: Projects targeting Gen Z and modern consumers for mobile shopping and lifestyle apps in the UAE and GCC, leveraging local insights and conversion-driven strategies.
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Ungrammary creates multilingual experiences that are seamless, culturally aware, and accessible across languages. The team uses fonts and layouts that adapt to varying scripts and text lengths, ensuring readability and visual consistency. Full right-to-left (RTL) support is built for languages like Arabic, with mirrored layouts and intuitive navigation. Beyond translation, designs are localized with culturally relevant visuals, tone, and color choices. Regular testing with native speakers ensures clarity, inclusivity, and usability across all versions while maintaining brand consistency. This approach enables products to perform effectively across global and GCC markets.
Experience working with global lifestyle brands like Brooks and Fossil has provided Ungrammary with deep insights into consumer and retail design. These collaborations taught the team how to translate global brand systems into locally relevant experiences creating designs that maintain international consistency while resonating with regional aesthetics and preferences.
For Fossil, this meant crafting visuals that balance global appeal with local cultural context, demonstrating how a global entity can successfully adapt and build for a local market.We follow a transparent, agile model that integrates easily with client workflows. Through structured weekly check-ins, real-time design updates, and collaborative design tools, we ensure effective communication and alignment across time zones.
Ungrammary weaves compliance and trust right into the design process, especially for sectors like fintech, healthcare, and financial services. The team simplifies complex steps such as KYC and documentation through clear, transparent journeys and guided interactions. They collaborate closely with legal, compliance, and product teams to make sure every design meets regulations without compromising user experience. Regular testing with real users ensures the product stays compliant and intuitive as rules evolve.
From fintech apps to lifestyle platforms, we’ve designed for GCC audiences who expect both style and simplicity. Our work with global brands across the US, Australia, Europe, and India alongside our experience in the GCC has shaped a design approach that balances global craft with local nuance. This blend helps us bring organisational learning from both worlds, creating products that are as culturally resonant as they are world-class. With a diverse client base and global recognition, we stay ahead of industry trends while designing experiences built for how people in this region truly engage with digital products.
Clients have reported higher adoption rates, better usability feedback, and stronger engagement after redesigns. Our human-centred, data-backed design process consistently improves clarity, retention, and conversion across fintech, retail, and lifestyle platforms.
