CASE STUDY
Digitized One of the Most Comprehensive Gold Loan Services in India.
Muthoot Finance
Muthoot Finance is India's largest gold financing company, renowned for providing business loans secured by gold jewelry to individuals who often lack access to formal credit. With a strong global presence serving over 70 crore customers and 2.5 lakh daily.
It’s Recognized as India’s No.1 Most Trusted Financial Services Brand for six consecutive years, Muthoot Finance combines decades of expertise with real-time banking solutions, ensuring swift and reliable services to meet evolving customer needs.
Muthoot Finance
Industries
Financial Services, Gold Loan Financing, Consumer App
Services we offered
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User research
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UX wireframes
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UX UI design
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Product thinking
Challenges
We transformed Muthoot Finance's "Loan at Home" service by fully digitizing the process, allowing users to apply for gold loans without leaving their homes. Traditionally handled offline, the loan process is now streamlined—users can apply online, and an agent visits their home to collect the gold, complete the required steps, and finalize the loan approval. This shift has made the service more accessible and efficient. Alongside this, we redesigned the homepage, giving it a modern look while significantly improving usability. The updated design not only enhances user engagement but also simplifies navigation for a seamless experience across both the app and website.
Redesigning Home Page and Flow
We redesigned the Muthoot Finance homepage with a focus on usability by introducing helpful widgets like the "Payment Due" widget for tracking interest and due dates, a personalized offers section with gold prices, and a custom loan calculator for easy loan eligibility checks. Additionally, we streamlined access to key services like Gold Loan at Home and Personal Loans. The improved UI design features modern aesthetics, micro-interactions, and intuitive navigation, ensuring a seamless and engaging experience for users across the app.
Loan at Home Process
The "Loan at Home" process revolutionizes how users apply for gold loans by allowing them to complete the entire application from the comfort of their homes. This service is particularly useful for individuals who may not have access to formal credit options. We meticulously designed the entire process, starting with a comprehensive user flow that emphasized critical thinking to identify user needs and pain points. From there, we created intuitive UI screens that guide users through each step, ensuring a smooth experience.
Calculate Your Gold Loan with Ease
The loan calculator widget allows users to effortlessly determine their loan eligibility based on gold assets. By entering either the desired loan amount to see the required gold weight or the gold weight to find the potential loan amount, users can make informed decisions quickly. Its intuitive design simplifies financial calculations, empowering users to confidently navigate their gold loan options.
KYC Verification
The KYC verification process in the Muthoot Finance app allows users to quickly and securely authenticate their Aadhaar and PAN cards. This streamlined approach ensures that users can complete their verification with minimal effort, making the onboarding process faster and more convenient while maintaining security standards.
Appointment book
The appointment booking feature in the Muthoot Finance app allows users to schedule a visit from an agent for loan processing. The agent will verify documents, inspect the gold, and upload any necessary files. Once the gold is verified, the agent takes it to the bank, approves the loan, and completes the process, making it easy and hassle-free for the user.
E-sign pledge form
& Fund transfer success
The E-sign pledge form feature in the Muthoot Finance app allows users to review all gold loan details, terms, and conditions, and then securely sign the document online. Once the pledge form is E-signed, the loan is approved, and the funds are quickly transferred to the user's account, streamlining the entire loan process.
Calculate Your Gold Loan with Ease
The loan calculator widget allows users to effortlessly determine their loan eligibility based on gold assets. By entering either the desired loan amount to see the required gold weight or the gold weight to find the potential loan amount, users can make informed decisions quickly. Its intuitive design simplifies financial calculations, empowering users to confidently navigate their gold loan options.