Case Study
Helping the world’s largest creative software company to reinvent its product and offering for the Indian market
Adobe Inc
Adobe Inc., originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. Ungrammary is undertaking its UX design and research for 3 of its applications available on the creative cloud, including Adobe Acrobat, Adobe Scan, and Pdf editor web.
Industries
SaaS, enterprise, and digital products.
Services we offered
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User research
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Usability study
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Product analysis
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UX wireframes
Challenges
The shift to a digital-first environment has seen a surge in the uptake of document productivity solutions. Following the ban on Chinese apps in India, Adobe experienced a substantial surge in downloads of its applications. However, a noteworthy challenge emerged as only a fraction of these users opted for the paid subscription. Recognizing the large potential in the Indian market, Adobe’s product team sought to delve deeper into user behavior, focusing on aspects such as willingness to pay, product adoption, usability, and localization.
Process overview
Our process involved a detailed examination and strategic approach to understand product usage in India better:
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We quantitatively analyzed existing data to grasp how our product is utilized.
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Eight target personas and focus groups were identified to align our research.
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A research plan document was crafted, outlining the types of research, usability study tasks, and a code of conduct for interviewers and researchers.
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Over 500 individuals across five major cities were screened to find a diverse range of participants.
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We then selected a specific pool of over 120 participants for in-depth research to explore their use of productivity software, alternatives, and preferences.
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Finally, a comprehensive report was created, summarizing our findings and insights.
Impact
The agency’s detailed report encompassed actionable insights and recommendations for Adobe’s APAC and USA product teams. These recommendations included adjustments to pricing strategies, feature enhancements for better user engagement, and improvements in localization to create a more tailored and appealing user experience for the Indian market.