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UX DESIGN CASE STUDY
Modern UX/UI design for apparel D2C Brand
XYXX Apparels is a premium direct-to-consumer men’s wear brand based in India. Ungrammary designed a mobile-first eCommerce portal for XYXX, a premium innovation-driven direct-to-consumer brand for men.
XYXX
CLIENT
03 months
Duration
UX /UI design
Service
The problem
statement
Premium Buying and brand experience for a comfort premium brand
The initial look and feel of the website were more like typical e-commerce. The client approached ungrammary to uplift and educate users about the new categories and help customers discover the right fit. The goal was to educate and tell customers what they are buying and reflect the USP of the brand.
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Improve product discovery
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Faster checkouts
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Communicate authenticity and brand value
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Make it look premium
Design
Ideations
Our UX Design team went through our standard ideation session, where we tried to understand the business mechanism, product lineups, and existing website architecture. We help our client define the product taxonomy and branched user flow for different kinds of user personas.
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Product taxonomy
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UX personas and flows
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Category identification
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User interface
UX Design & UI Deliverables
We created a mobile-first User experience Design with a super adaptive experience on desktop and tablet.
We provided our client with comprehensive UX UI consultation and design support. We help them UX/UI overhaul of the product display page, the home page, sales pages, checkout flow, and multiple category pages.
Results & feedback
We have achieved all 3 objectives :
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Easier navigation,
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Less clutter and
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Better look and feel
Ungrammary helped the company achieve an easy-to-navigate, organized, and clean website. They communicated directly from the person in charge, streamlining a smooth workflow. Overall, they demonstrated a high level of patience throughout the process.
CEO, XYXX Apparels
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