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Modern UX/UI design for apparel D2C Brand

XYXX Apparels is a premium direct-to-consumer men’s wear brand based in India. Ungrammary designed a mobile-first eCommerce portal for XYXX, a premium innovation-driven direct-to-consumer brand for men. 

03 months
UX /UI design


Web 1920 – 5.webp

The problem 

Premium Buying and brand experience for a comfort premium brand

The initial look and feel of the website were more like typical e-commerce. The client approached ungrammary to uplift and educate users about the new categories and help customers discover the right fit. The goal was to educate and tell customers what they are buying and reflect the USP of the brand.

  • Improve product discovery

  • Faster checkouts

  • Communicate authenticity and brand value

  • Make it look premium

Wear your fabric.webp


Our  UX Design team went through our standard ideation session, where we tried to understand the business mechanism, product lineups, and existing website architecture. We help our client define the product taxonomy and branched user flow for different kinds of user personas. 

  • Product taxonomy 

  • UX personas and flows

  • Category identification 

  • User interface

Tablet Adaptation.webp

UX Design & UI Deliverables 

We created a mobile-first User experience Design with a super adaptive experience on desktop and tablet.

We provided our client with comprehensive UX UI consultation and design support. We help them UX/UI overhaul of the product display page, the home page, sales pages, checkout flow, and multiple category pages. 

IDA entry cover page.webp
Shop by Lifestyle.webp
Checkout screens 2.webp
Product Display Page.webp

Results & feedback

We have achieved all 3 objectives :
  1. Easier navigation,
  2. Less clutter and
  3. Better look and feel

Ungrammary helped the company achieve an easy-to-navigate, organized, and clean website. They communicated directly from the person in charge, streamlining a smooth workflow. Overall, they demonstrated a high level of patience throughout the process.

CEO, XYXX Apparels

Desktop Adaptation.webp
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