Dear Guest,

Thank you for being curious.

This letter is an attempt to explain why we do what we do.

For almost a decade, we have devoted nearly one third of our lives to design and this venture. Along the way, we created products used by millions, built a successful business, made good money, and achieved financial freedom. It gave us a platform from which we could do anything.

The next question was: Why should we continue running a service business?

The answer had to go beyond financial success. We had already achieved what we set out to achieve. The reason to continue was that we are madly passionate about design, and we want our work to matter.

So today, we are not building Ungrammary just to make it bigger. We are building it to make an impact, to work with people and companies we believe in, and to help create products that can genuinely improve the world.

That is why we choose to work with only a select group of clients: people and teams whose ambitions we respect, and whose work we believe can make a meaningful difference.

At the same time, we are building a platform and culture that nurtures the next generation of great designers. A place where talented people can do the best work of their careers, learn from one another, and eventually go on to create things far bigger than us.

Our hope is that, through this work, we can build a design studio from India that the rest of the world looks up to. And we are happy to tell you that we are already on this path.

Welcome to Ungrammary.