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The Future of UX: Exploring Experimental Product Design

Over the past few years, there has been a significant shift in the product design landscape with experimental product design becoming more and more prevalent in the UX industry. It has become an essential part of the UX landscape, with designers, developers, and researchers alike all embracing the power of experimentation to create better products. But before we get into discussing it’s benefits, best practices and what the future holds on, let’s first understand;

What does experimental product design mean, and why has it become so popular?

To answer these questions, it's essential to take a step back and look at the evolution of product design over the years. From the earliest days of product design, designers have been focused on creating products that are functional, aesthetically pleasing, and easy to use. However, as technology has advanced and new design methodologies have emerged, the focus of product design has shifted towards creating products that are more innovative and disruptive.

Experimental product design takes this approach to the next level by embracing experimentation as a core part of the design process. As more and more products enter the market, it can be challenging for companies to differentiate themselves and stand out. For example, companies like Apple and Google have been known to invest heavily in experimental product design, leading to the creation of groundbreaking products like the iPhone and Google Glass.

Experimental product design can drive innovation and differentiation, which is the core reason why it has become increasingly popular in the UX industry. It involves trying new ideas and concepts, testing them rigorously, and iterating until the best possible product is created. This approach is particularly valuable in the UX industry, where user needs and expectations constantly evolve, and designers need to stay ahead of the curve to create products that meet those needs.

Advantages of Embracing Experimental Product Design

1. More effective problem-solving through innovative and unconventional solutions:

Experimental product design encourages designers to explore unconventional approaches to problem-solving, leading to more effective solutions.

For example, the Tesla Model S was a revolutionary electric car that disrupted the automotive industry by offering an innovative solution to the problem of fossil fuel consumption.

2. Encourages designers to explore unconventional approaches to problem-solving:

By encouraging out-of-the-box thinking, experimental product design allows designers to explore new ideas and approaches that may not have been considered before. Products developed with experimental product design would be not just incremental improvements on existing designs, but rather represent entirely a new approach to product design.

For instance, the Nest Learning Thermostat, which uses machine learning to optimize heating and cooling, was a breakthrough product that disrupted the traditional thermostat industry.

3. Facilitates out-of-the-box thinking:

By embracing experimentation, designers can challenge themselves to think more creatively, leading to more innovative solutions which can help companies create products that will revolutionize the industry and set new standards for innovation.

For example, the Amazon Echo was a groundbreaking product that disrupted the home automation industry by offering a unique voice-controlled assistant that was not previously available.

4. Enhances collaboration and communication across teams and departments

It inculcates cross-functional collaboration and communication throughout the product design process resulting in creating a more cohesive product design by facilitating a more holistic understanding of the product and its goals across teams and departments.

5. Potential for faster time-to-market products

Experimental product design can enable businesses to test and iterate on new product designs quickly and reduces the time and cost required to develop and launch new products through agile and iterative design processes

However, with benefits creating experimental products can present several challenges. Let’s know them.

Challenges in Experimental Product Design

1. One of the biggest challenges is finding the balance between user needs and business goals. While the product should ultimately serve the needs of the users, it must also meet the financial and strategic goals of the organization.

2. Another common challenge is working with limited resources. Experimental product design often requires substantial resources, including time, money, and personnel. So if companies plan to go ahead with it they must find ways to maximize their limited resources to create effective experimental products that meet both user needs and business goals.

3. Lastly, integrating experimental product design into an organization's culture can be difficult. Often, traditional business structures prioritize stability and predictability over risk-taking and innovation. Changing this mindset and encouraging a culture of experimentation and innovation can be a significant challenge.

Below are a few of the best practices for experimental product design

1. Data-driven design:

Amazon uses data extensively in its design process, with user data and analytics driving design decisions for products like Amazon Echo and Kindle. This shows using analytics and user data helps to validate hypotheses and make informed design decisions.

2. User-focused design: Focusing on the user's needs and preferences in the entire design process is vital, and designers can achieve this by conducting UX research and user testing.

For example, Apple is known for its user-centred approach to design, which led to the development of products like the iPad and iPhone that are user-friendly and easy to use.

3. Design thinking: Use a human-centred design approach emphasizing empathy, creativity, and iterative prototyping. For instance, IBM has embraced design thinking to transform its business and create new products like Watson, a machine learning platform that helps companies to make better decisions.

4. Prototyping: Create prototypes early and often to test ideas and gather feedback. We recommend using low-fidelity prototypes in the early stages of design and higher-fidelity prototypes as the design progresses. For example, Airbnb is known for its iterative design process, which involves creating multiple prototypes and testing them with users to refine the design. This process has led to a user-friendly platform that has disrupted the hospitality industry.

The Future

Despite the challenges, experimental product design will undoubtedly play a significant role in the future of UX design. One exciting potential avenue is augmented and virtual reality. AR and VR technology can create highly immersive and engaging product experiences beyond the traditional screen. By leveraging these technologies, designers can create products that genuinely transport users into a new world.

Another area of potential growth is the role of voice user interface. With the rise of smart speakers and voice assistants, voice commands are becoming increasingly common in our daily lives. Voice UI can be used to create hands-free, intuitive product experiences that integrate seamlessly into users' lives.

Overall, experimental product design will continue to evolve with the help of AI, AR/VR, and machine learning. These technologies will enable designers to create more innovative and personalized product experiences that cater to the unique needs of each user.

There will also be a greater focus on designing sustainable and socially responsible products that consider the environmental and ethical implications of product design. As society becomes more conscious of its impact on the environment, it is increasingly important for designers to create products that minimize their negative impact.


To conclude, the impact of experimental product design on the future of UX is significant i.e. future of UX design is exciting and promising, with experimental product design playing a crucial role in driving innovation and growth. By embracing experimentation and innovation, organizations can create products that truly resonate with users and drive business success.



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