Brand Management and Digital Creative Monitoring
Managing the brand Fossil Inc and its Portfolio brands in 7 countries across 34 Digital platforms. The Regions include India, Australia, South Korea, Japan, Malaysia, Singapore and Hong Kong.
7 Countries, 34 Platforms
Brand Auditing and Comprehensive Report
Ungrammary does Brand Auditing for 30+ digital platforms of Fossil and produces comprehensive Audit reports. We constantly coordinate with Fossil's marketing team to share feedback and reports to improve their brand presence across all the digital platforms.
Capability Mapping and Digital Creative Monitoring
Ungrammary maps the Brand alignment of Fossil with the Brand Guidelines pointers across all digital platforms. Capability Mapping helps us to check that the digital platforms are used to their fullest to communicate about the Brand.
Celebrity and Seasonal Monitoring
We as an agency make sure that the Season launch and festive launch are on time and uniform across the all-digital platform. Once the Celebrity/ influencer contract is approved or terminated, it is the responsibility of the agency to make sure that all the creatives in the digital public domain are aligned according to the new contract and product guidelines.
BRANDS IMPACTED
The Fossil Group includes the brands like Fossil, Skagen Denmark, Misfit. We also monitor the brands, for which Fossil makes licensed accessories. These Brands Includes, Diesel, Emporio Armani, DKNY, Tory Burch, Armani, Kate Spade and Karl Lagerfeld,
