UX UI DESIGN CASE STUDY

UX UI design for B2B Image managing and optimization Saas platform.

Imagekit.io
CLIENT
08 months
Duration

ImageKit is an API-based plug-and-play platform used by large e-commerce and image-heavy websites for real-time image manipulation, optimization, and resizing across devices. Some of their clients include Cred, Nykaa, Purplle.com, Sony, Dunzo, BigBasket, and many more. 

UX /UI design

Service

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The problem 
statement

Our brief was to create an aesthetically pleasing and scalable design system for fast development implementation.

Imagekit team onboarded Ungrammary to redesign their existing platform. The platform is primarily for developers and the marketing team, and it has broadly two use cases: 

  • API integration and environment set up by the development team 

  • Image management by the marketing team

The old version of the platform lacked differentiation in Information Accessibility for these two personas. We created a product architecture that seamlessly caters to both these experiences. Also, our team created a customized design system for a faster development cycle.

Wear your fabric.webp

Design 
Ideations

Our  UX Design team went through our standard ideation session, where we tried to understand the business mechanism, product lineups, and existing website architecture. We help our client define the product taxonomy and branched user flow for different kinds of user personas. 

  • Design language

  • Product navigation and layout

  • Design system 

  • Interface design

Tablet Adaptation.webp

UX Design & UI Deliverables 

We started with a complete evaluation of the platform and an understanding of the product and customer use cases from the client. This was followed by the restructuring of global and local navigations. We defined the page layouts and created a design system for the development team.
After completing the design system, we initiated the design module by module, following an agile process with the development and the product team

The project started with the redesign of the existing platform and dashboard and creating a scalable design system. Eventually, it also extended to redoing the website. 

IDA entry cover page.webp
Shop by Lifestyle.webp
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Product Display Page.webp

Results & feedback

Read the complete review of the CEO of Imagekit.io here

We have achieved all 3 objectives :
  1. Easier navigation,
  2. Scalable design system
  3. Structured Information Architecture

We felt comfortable working with them as if they were our extended in-house team. We worked like one team to achieve a common goal. The turnaround time is good, and the fact they are open to feedback and also come back with suggestions for best UX practices.

Rahul Nanwani
CEO, Imagekit.io

Desktop Adaptation.webp