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Scaling the Brand Identity 

OZiva is India's fastest growing Meal replacement and plant-based protein supplements. OZiva aims at solving the basic challenge faced by many people - the lack of nutrition. Irregular meals, consumption of fast food, life "on-the-go", stress, food adulteration and a plethora of other factors which are now an integral part of the modern-day lifestyle.​

With the addition of a new product range there came up a challenge of making the products cohesive and increase brand recall among new products.

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Clear communication 

Since OZiva is in the nutrition industry, they have to follow many packaging guidelines, adding up to a pile of information on their product’s label. To make packaging less overwhelming and easy to digest, we translated the piece of pieces of information into visual communication.

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