OZiva is India's fastest growing Meal replacement and plant-based protein supplements. OZiva aims at solving the basic challenge faced by many people - the lack of nutrition. Irregular meals, consumption of fast food, life "on-the-go", stress, food adulteration and a plethora of other factors which are now an integral part of the modern-day lifestyle.​

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With the addition of a new product range there came up a challenge of making the products cohesive and increase brand recall among new products.