Scaling the brand identity 

OZiva is India's fastest growing Meal replacement and plant-based protein supplements. OZiva aims at solving the basic challenge faced by many people - the lack of nutrition. Irregular meals, consumption of fast food, life "on-the-go", stress, food adulteration and a plethora of other factors which are now an integral part of the modern-day lifestyle.​

With the addition of a new product range there came up a challenge of making the products cohesive and increase brand recall among new products

Clear communication 

Since OZiva is in the nutrition industry, they have to follow many packaging guidelines, adding up to a pile of information on their product’s label. To make packaging less overwhelming and easy to digest, we translated the piece of pieces of information into visual communication.

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