RoadMap to a Better Customer Journey
We started with identifying the Crucial touchpoints where we could communicate with our customers and generate regular feedbacks. With the help of identified touch points, we carefully crafted the customer journey of the sales funnel.
We aligned and structured the insightful Key Information with respect to the values of the product and placed them along the touch points. In order to improve the scalability of the design language, we architected the information in packages. These information packages could be used across all the sales and marketing channels.
Customer Journey Map & Communication
Sales Communication & Design
We calculated how much Time and Money could be exactly saved using Classpro and surprisingly it came around 416 hours and 35 Lakhs per annum. We used it to serve as the USP and made the pitch value oriented rather than features driven.
Classpro is a B2B company primarily for the coaching class owners, but the end users are Students and Parents. Therefore, we decided to design the website which could reflect the simplicity and ease of the software. The UI theme was around Automation is not a rocket science. Apart from aesthetically designing the website, we had refined the information structure to enhance the User experience.
Instore Marketing Campaign
When competitors of Classpro were leveraging various digital platforms for their marketing, we came up with the idea to leverage the real estate of our clients to leave a mark and out beat our competitors. This marketing method proved as the triumphant strategy for us. It boosted our Customer Retention rate by Instore Branding| Classpro almost 20%.