IIT Grads, shaping up the Service Design industry in India.

Since our early days in creating the segment of service design, we have always believed in creating a place where conventional perspectives are challenged and shaped into delightful customer experiences and narratives. Today our work goes way beyond designing individual touchpoints, we design comprehensive ecosystems for brands, products, and service.

Swati Verma


Swati is an IIT Roorkee graduate and heads business and creative alliances at Ungrammary. She has been the backbone of our international collaborations, onboarding and business. Her expertise in analytics and user experience helped us shaped our service design vertical in the early day. She is interested in Analytics, business narratives and mentoring. 

Vijay Sonkar


Vijay holds a degree in master of Design (M.Des)  from  IIT Mumbai. He has brought us 8+ year of industry experience on our table, working with organisations like Doordarshan Network, NDTV, and Viacom18. In 2019, Vijay partnered with Ungrammary as a vertical head, to lead motion design. He is passionate about animation films and teaching. 

Rahul KC


Rahul heads Service design vertical at Ungrammary. He is an IIT Roorkee graduate. At Ungrammary, Rahul purveys each project in a manner, so that the results match the global standards. Rahul has managed projects for some of the biggest brands in manufacturing, lifestyle, and production.

His interests lie in Storytelling, Design, and Photography

Ungrammary is a Service Design, Brand  Strategy, and Customer Design firm with Empathic design at its core.

We believe in creating a place where conventional perspectives are challenged and shaped into stories that are timeless. Empathy and ability to connect with people are our greatest strength. Whether it's a Product, brand or people, we take pride in expressing their journey in the most truthful and consumable way possible. We are a Service Design, and Brand Management firm catering to Brands globally.



Ungrammary Story

This photograph holds a special place in our journey. The place which gave us character and strength to dream big and make it happen.

Service Design 

Service design is a design thinking framework that works towards strengthening your product and service ecosystem. We exercise a holistic approach where product and service attributes are correlated to create a delightful consumer experience.


Working with multiple brands and handling cases of product design, marketing, and communication, we found that there was a serious disconnection between the product's customer journey (Product UX) and customer journey from market to the product (M2P). This disconnection leads to expectation-mismatch and customer leakage from the customer journey pipeline. 
We worked on the model to connect the Product's UX to the M2P journey.  
Companies approach us either to craft the entire journey or to evaluate specific components of the Customer Journey. 



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